Calculated Risk Clothing
A love of obscure art and fashion birthed Calculated Risk, a brand that caters to fans of subcultures like anime, comic books & high end street wear. Below are pictures from product shoots we planned, casted & choreographed and more information about how we developed this brand from the ground up.
Noticing the rising trend in urban art and cosplay, Calculated Risk was developed to cater to the growing community of cosplayers, comic & anime lovers who love to wear art as fashion. Our team developed relationships with artists and negotiated licensing agreements for the art pieces that we contracted a direct to garment print shop to transfer to articles of clothing. We also did research & development for all elements of manufacturing and production, hand selected models and photographers and created a look book. Expect to see the full brand launch in 2021.